Vivian Wilson Wins Rihanna’s Approval in Savage X Fenty Valentine’s Day Campaign

Vivian Wilson has landed a major fashion moment with a clear seal of approval from Rihanna.

Savage X Fenty revealed its Valentine’s Day 2026 campaign on Tuesday, with Rihanna starring as Aphrodite, the goddess of love. The campaign puts romance front and center, blending lace, florals, and bold styling for the season.

Wilson, 21, appears in the shoot wearing delicate lingerie and flowing robes. She is joined by actress Lovie Simone, actor Michael Cooper Jr., and model Emma Arletta. On social media, the brand teased the launch with captions like “Aphrodite has entered the chat” and “Love season loading.”

The new “Love So Savage” collection includes floral robes, ruffled lace lingerie sets, and printed boxers. Prices range from $22.95 to $94.95 for members of the brand’s subscription service.

The campaign marks another big step for Wilson, whose public profile has grown quickly over the past year. She drew widespread attention after appearing on the cover of Teen Vogue and speaking openly about her strained relationship with her father, Elon Musk. She has criticized his political ties to Donald Trump and his stance on transgender issues.

Wilson made her runway debut during New York Fashion Week in September and later said she is financially independent. She also led her first fashion campaign earlier this year.

On the same day the Savage X Fenty campaign dropped, Wilson celebrated reaching one million followers on Instagram, jokingly welcoming “one mil gay people” in her Stories.

For Rihanna, the campaign continues a familiar pattern. She often takes a starring role in Savage X Fenty’s seasonal launches. The mogul recently welcomed her third child, daughter Rocki Irish, with partner A$AP Rocky, in September.

With this high-profile campaign, Wilson’s rise in fashion shows no signs of slowing down.