Over the past few weeks, Timothée Chalamet has leaned into a loud, self-assured promotional style that mirrors the energy of the movie itself. Some moments have landed well, including a viral parody of an A24 marketing meeting that led to an orange “Marty Supreme” blimp floating over Los Angeles. But his interviews have sparked far more debate.
In one widely shared clip, Chalamet described Marty Supreme as the best performance of his career, saying he has delivered “top-of-the-line performances” for the last seven or eight years. He added that he doesn’t want audiences — or himself — to take the work for granted, calling it “top-level” acting. The comments quickly spread on social media, with some fans praising his confidence and others accusing him of arrogance.
Things heated up further after Chalamet appeared on Good Morning America, where his vague remarks about the film’s future success were interpreted by some viewers as an early Oscar prediction. While he never directly mentioned awards, his confidence in how the movie would be received by next summer fueled speculation — and criticism.
Despite the backlash, Chalamet has stood by his approach. In an interview with IndieWire, he explained that the press tour is intentionally aligned with the character he plays. According to him, Marty Supreme is an original film released at a time when originality is rare, and he feels compelled to give it everything he has.
He described the movie as being about the pursuit of a dream and said he’s “leaving it all on the field” — whether that means merchandise, unusual interviews, or unconventional media appearances. In his words, it’s all done “in the spirit of Marty Mauser.”
Love it or hate it, the strategy appears to be paying off. Marty Supreme, released by A24, opened on just six screens on December 19 and pulled in a striking $875,000 over its opening weekend. That resulted in the highest per-screen average of the year, the biggest in A24’s history, and the strongest platform-release showing since La La Land in 2016.
The film expands nationwide on Christmas Day, and if early numbers are any indication, the conversation around Chalamet — confident quotes and all — is only just beginning.
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